An identity was crafted for the community choir, San Diego New Verbal Workshop, centered around type and words. Typography played a pivotal role in conveying information through a creative interplay of a Neue Grotesk typeface, which was manipulated via screen photography and print enlargement to generate texture and pixelation. An introductory video was also produced, featuring contributions from the choir members. This identity is continually evolving and dynamic, rather than being fixed.
Branding identity, poster design, illustration, photography, bespoke typography, social, video.
↓ Introduction video, using videos, photography, drawings and sound by the choir members.
Additional photography by Paloma Louise.