This London-based supervision and composition company sought a rebrand that was both simple and attention-grabbing, distinguishing them from their counterparts in the same industry. I developed a logo using positive and negative space, incorporating a play button icon, integrated into the 'a' and 'v' (representing audio-visual). The black and white execution achieved a striking impact.
Design concept. Logo and logotype design. Campaign implementation.
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![](https://cdn.myportfolio.com/46644d3f-5904-42d0-9728-bd09f637a0f5/36e6ec6c-9587-4d06-88dc-b944acea871d_rw_3840.jpg?h=08361f7a2c875604a9e2622e1bb81a79)
![](https://cdn.myportfolio.com/46644d3f-5904-42d0-9728-bd09f637a0f5/1b964337-98ce-46a7-96dc-b4699b6b6470_rw_3840.jpg?h=12691dacd216d157d40f4f0bdb255629)
![](https://cdn.myportfolio.com/46644d3f-5904-42d0-9728-bd09f637a0f5/405706de-271d-4583-95a2-bf7b218f2911_rw_3840.jpg?h=b4892d0e76d4bbe4859727c57c3334ad)
![](https://cdn.myportfolio.com/46644d3f-5904-42d0-9728-bd09f637a0f5/d03ea4f4-d1b1-4786-ab0d-99d24876fe2c_rw_3840.jpg?h=6913be22a9c66e413462437ad827c6ad)
↓ Initial concepts and other routes from the presentation stages.
![](https://cdn.myportfolio.com/46644d3f-5904-42d0-9728-bd09f637a0f5/681a748d-dccc-49c4-9c21-e21cdb58cdc2_rw_3840.jpg?h=ba61a8fc64daa3e38950c598d5021b66)