MAS is an award ceremony set up to celebrate music being made for film, advertising and gaming. Each year, the event had a different theme. These themes (the Circus, Jules Verne, Art Nouveau, the golden age of cruise liners) were explored in illustrative, typographic ways with bold colours and a sense of fun. The branding was applied to the venue, promotional material and clever ideas, such as large jugs of absinthe for 2015, with type screen printed on. Bright pantones and diecut printing added to the sense of spectacle. The designs were also applied to animated titles that announced each award. This complete branding helped each year have its own identity, that sat within the growing brand, which became a cohesive style as the years went on.