To position Marantz within the cultural sphere and attract new audiences, this campaign was developed in partnership with Pitch N Sync. The campaign was designed as an editorial series, paired with either a playlist or podcast. Featured in the series were DJ Justin Strauss, singer/artist Caroline Polachek, DJ Gilles Peterson, filmmaker Akinola Davies Jnr, and broadcaster Clemency Burton-Hill.
I directed the art and creative aspects, overseeing social, digital, and site UX design to ensure seamless campaign integration. The engagement was notable, with the release of Caroline Polachek’s playlist contributing to a 6% increase in audience reach. The campaign successfully achieved its goal of raising brand awareness.
Creative Strategy, co-management of agency. Campaign integration. Art Direction of creative, social, digital, site UX.
External Partner Agency: Pitch N Sync.