To position Marantz in the cultural sphere and attract new audiences, this campaign was designed as an editorial accompanied by either a playlist or podcast.
The series featured DJ Justin Strauss, singer/artist Caroline Polachek, DJ Gilles Peterson, Filmmaker Akinola Davies Jnr, and Broadcaster Clemency Burton-Hill.
The engagement was notable; following the release of the Caroline Polachek playlist, our audience expanded by 6%. We achieved the goal of raising brand awareness.
Creative Strategy and marketing, co-management of agency. Campaign integration.
Art Direction of creative, social, digital, site UX.
Art Direction of creative, social, digital, site UX.
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↓ Introduction film for artist Caroline Polachek, discussing her connection to music.
↓ Social activations for the Amplified campaign.
↓ Spotify playlists with artwork and descriptions. They were also available on TIDAL.
↓ Introduction film for artist Giles Peterson.
↓ Editorial pages on Marantz site with embeded playlists.
External Partner Agency: Pitch N Sync.