To celebrate 70 years of heritage, the brand hosted a three-day experiential event at Spring Studios in New York, uniting dealers, influencers, and press. I collaborated with the agency to develop a comprehensive campaign that seamlessly integrated online and offline touchpoints for a cohesive brand experience.
I led the logo design, balancing the brand’s rich history with its innovative future. The event featured a fully branded experience, including a listening room, historical timeline, curated record store with Vinyl Me Please, a cinema room, and a coffee bar with Intelligentsia. Highlights included a talk by brand ambassador Max Richter and a rooftop party. I oversaw the integration of creative, social, and digital elements, ensuring the brand’s values were consistently represented. Over 200 guests attended, celebrating the brand’s legacy and future.
Logo design. Creative strategy, liaison with agency. Campaign integration. Experiential. Art direction of creative, social, digital.
External Partner Agencies: Spring Studios, The Yard.