As the Creative Director, I led all visual design and creative aspects of the brand, maintaining guidelines and ensuring alignment with the vision and strategy to reposition the brand toward the luxury market. I collaborated with outside agencies while managing an internal team and directing external vendors and production. I played a key role in elevating the brand's profile visually, strategically, and culturally.
Responsibilities included creative strategy and art direction across all brand touchpoints: digital, social, production, video, photography, print, and POS. I also oversaw brand guideline improvements and implementation.
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↓ Marantz Amplified featured curated playlists from the most intriguing people in sound.
↓ Marantz Explorations In Sound was a music compilation in partnership with Vinyl Me Please.
↓ Campaign for the MODEL 40n Integrated Amplifier product launch.
↓ Marantz 70th Anniversary event at Spring Studios, an immersive brand experience.
External Partner Agencies: Pitch N Sync, Spring Studios, Vinyl Me Please, The Yard, TNB Productions, Versus.