Wellbeing and positive thinking are growing areas, where philosophy and psychology combine to help people. This startup project needed an equally uplifting identity. Centered around the idea of a 'spark', a fizzing, animated ball of energy. The campaign took on that verve and mixed it with quotes and clear messaging. Simple typography and a sense of space. Several marketing and branding assets, both digital and printed, were designed to help promote and launch the concept around the new business, currently in development.