Composer Brian Baumbusch needed an identity for his record label, Holography, founded to release his immersive album and app, 'Polytempo Music'. The label showcases modern compositions in a VR environment, with 'Polytempo Music' as its first release.
I created a dynamic identity inspired by the directional arrows in the VR environment, which intersect to form the letter ‘H’. The logo is adaptable, able to morph in size and break into two arrows, with space for imagery. The branding system was designed for flexibility across digital, print, and immersive platforms, with motion elements reflecting the label’s interactive qualities. The result is a cohesive, forward-thinking visual identity that aligns with Holography’s innovative and evolving approach.
Branding, Logo design. Motion. Guidelines.
