In honor of 70 years of heritage, the brand organized a three-day event held at Spring Studios in New York. The event attracted dealers, influencers, and press, providing a comprehensive overview of the brand's history, innovation, and the promising future ahead. The event featured a complete branded experience, offering various attractions to the attendees. These included a dedicated listening room, a historical timeline display, a record store created in partnership with Vinyl Me Please, a cinema room, a coffee bar in collaboration with Intelligentsia, a staged area for an insightful talk by brand ambassador Max Richter, and a lively rooftop party. Over the course of the three days, more than 200 guests visited.
Logo design. Creative strategy, liaison with agency. Campaign integration. Experiential. Art direction of creative, social, digital.
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↓ Logo designed to celebrate 70 years of Marantz.
↓ Marantz 70th Anniversary event at Spring Studios, an immersive brand experience.
↓ Editorial pages on Marantz site the history of the brand.
External Partner Agencies: Spring Studios, The Yard.